No doubt the recent price drop move by Apple encouraged Amazon to lower their Kindle price, but unfortunately they didn’t lower it much.

Apple $400 -> $200 ($200 lower!)
Amazon $400 -> $359 (not as much lower!)



I am still infatuated with the idea behind Amazon’s Kindle e-book reader, but I’m not convinced dropping $40 will make people rush out to grab one.
(if Amazon happens to be listening) how about keeping the Kindle at $400, but throwing in $100 worth of ‘free’* ebook purchasing power?
I don’t know what Amazon’s take is on each e-book sale, but I imagine it is close to 50%.  If that is the case, Amazon’s real-world cost for offering $100 of ‘free’ e-books is only $50.  This is pretty close to current lower price point AND it gives the consumer a much greater real-world value.

That being said, if I had plenty of money AND plenty of reading time I’d snap this up right now.

* “There is no such thing as a free lunch.” – Milton Friedman

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